What it Means to Your Organization
Our clients often ask about the advantages of mobile applications and the differences between mobile “native apps” and “web apps.” They ask, “How would a mobile app relate to our business, our people, and the products and services we offer? Should our mobile app be a native app or a web app? Should we consider corresponding changes in our business’ IT systems?”
A well-designed mobile app can certainly complement a business’ website and aid in the marketing and sales of the business’s offerings. The selection of a native or web platform will affect an app’s characteristics, what services it can readily provide, and the app’s future evolution. A wrong choice could cripple a start-up or a company launching a new offering. A poorly designed app may never become popular enough to gather a following.
Even more striking is how mobile apps are growing in importance. The percentage of mobile-only users, at 25% today, is estimated to be more than 65% in 2015. This means that, instead of your website, it could soon be your mobile app that tells your customers about you, your company and its offerings. Your mobile apps need the same care, professionalism, and polish as your website and marketing brochures. The quality of your brand must be high for all elements of your public persona.
A “native app” works on only certain devices for which it is targeted. It is written in one of the development languages supported by the target device. A native app runs on the target device and typically stores its data on the device. Native apps can run very fast and can easily interface with any of the device’s hardware and operating system features.
The flexibility of a native app comes at a price, however: Native apps written for one platform, say Apple’s iOS which drives iPhones and iPads, are not compatible with other platforms like Android or BlackBerry OS. Developers spend significant resources to translate, or “port,” their applications to run on each additional device family. Supporting and maintaining similar software for multiple platforms is expensive.
A web app pulls content from a remote server, so it needs an active WiFi or cellular link. A web app running within a mobile browser generally runs slower than a similar native app, has some restrictions on its user interface, and often cannot take full advantage of special device features.
But the extent of these differences is narrowing. Native and web apps are breaking through their stereotypes. New development platforms let native apps share a common codebase, easing development. Improvements in mobile browsers and new mobile OS features, let web apps mimic their native counterparts and access special device hardware features. Cross-compiling development platforms improve the performance of web technologies.