To bring a product or service to market, there are many steps and considerations. Based on our experience with many successful projects, we have broken a product's lifecycle into 10 phases, each phase having a specific purpose with its own set of goals.

The importance of an experienced, logical approach cannot be overstated. Some product developers shortsightedly favor the more exciting research and design phases over the others and pay short shrift to the other phases, potentially compromising quality, reliability, and failing to meet market expectations or cost objectives.

It is our goal, as much as possible, that our clients and their vendors start off empowered, have a well laid-out course of action, keep to budgets and schedules, avoid pitfalls, and end up with a successful and profitable product. We monitor key factors throughout the entire timeline and take action when warranted so what results is the best possible product.

As each of the ten timeline phases has it own unique considerations and, hence, goals and metrics, we discuss each phase separately.

		Concept		conceptualize product and "blue sky" features
		Research		perform pre-feasibility research and develop questions
		Feasibility		do market research and generate feasibility study
		Planning		plan product design and begin to line up production resources
		Design		design product, typically resulting in a prototype
		Testing		test product in advance of production
		Patents		develop intellectual property and submit patent applications
		Production		manufacture product, scaling and adjusting resources as needed
		Deployment		deploy product to consumers or customers
		Support		support product while tracking feedback for later enhancements